Wingo

Digital Telco Launch: A Streamlined Second Brand Built for Speed
swisscom, wingo

Customer profile

Part of Swisscom, Wingo is a digital telecom focused on a streamlined offering of fair prices and the highest-quality performance for mobile and internet & TV services.

The Wingo brand reduces the products on offer to the essentials and minimizes technical complexity. Communication with customers, ordering subscriptions, and support are only offered online.

For their main target profile, Wingo focuses on residential customers who already possess excellent knowledge of the digital world and wish to consciously avoid certain services.



The challenge

In 2015, due to spiking competition, Swisscom was challenged with launching a second brand to successfully target urban, technically savvy customers.

The digital solution would have to provide exceptional online customer experience with the requirement of a launch within a record 3-month timeframe.



The solution

Cloud-native full BSS/OSS stack for mobile, fixed, and internet services, B2C line of business.

Platform configurability and the modern open, modular, and microservices-based architecture were the decisive factors that enabled the rapid rollout.

The solution scope includes:

  • Sales Enablement (Ecommerce & eShop)
  • Revenue Management (Billing, Rating, Accounts Receivable)
  • Product Catalogue (Commercial and Technical Offering)
  • Customer Management, Customer Problem Management
  • Customer Order Management & Provisioning

The 2-week agile release cycles and the close collaboration with the customer business & IT leads ensured the platform reached production within the target 3 months and delivered the competitive edge Swisscom required to maintain the market position.

Benefits


Record 3 months to production, TTM for converged service offering

Support growth of 10–20K new subscriptions per month

Retained competitive positioning and expanded customer reach

Cloud-native, open, modular, microservices-based architecture

Exceptional configurability and flexibility of the BSS/OSS platform

Agile delivery, business-driven, and transparent customer engagement

Our approach

Simpler by design

We reduce the stress, risk and complexity of enhancing your infrastructure with a more simple approach. Work directly with our engineers on your uniquely customized platform and get everything you need from our single, complete suite – it’s all designed to reduce friction and deliver results.

Our approach

Total integration

You’ll work directly with the engineers responsible for your project. One team, one mission, no unnecessary layers of communication.


Get there first

Our streamlined process allows you to get to market at speed and with confidence, as well as reducing operating costs.


Tailored to you

Our only measure of success is your satisfaction. Every project is completely customized to meet the needs of your business, and we work closely with you to get the right results.